Week 8 EOC: Advertising in the Oscars

One issue at the Academy Awards was when they announced the wrong winner at the end of the show. Moonlight was supposed to win Best Picture, but La La Land was accidentally announced in its place. “As the "La La Land" cast was taking the stage to celebrate, a stagehand in the wings said, "Oh ... Oh my god, he got the wrong envelope." They walked back and forth repeating it. Stagehands, actors, production crew and journalists were stunned. Oscars producer Michael De Luca was peering into his monitor, trying to figure it out”. http://www.latimes.com/entertainment/la-oscars-2017-89th-academy-awards-pricewaterhouse-coopers-issues-1488184837-htmlstory.html. Another issue at the Oscars was the spotlight that announcement put on the PwC, or the people who organize the Academy Awards. “Mr. Ryan watched in horror as the bizarre scene played out before Hollywood’s biggest stars and tens of millions of people watching around the globe. In a dizzying turn of events, his firm, which normally occupies a back seat at the glamorous event, was suddenly at the center of one of the most sensational stories in Oscars history. “I knew something was up,” he said in a telephone interview” https://www.nytimes.com/2017/02/27/business/media/pwc-oscars-best-picture.html?_r=0. A third issue at the Academy Awards was the types of jokes Jimmy Kimmel decided to use throughout the night. Many of them were inappropriate not only for that setting, but for any setting. “There was the bit where he tweeted at Donald Trump, and some ha-ha moments when he made snacks rain down on the audience. But overall, many of the late night personality's jokes landed with a thud — especially because more than a few of them were at the expense of people of color.”  http://www.refinery29.com/2017/02/142737/jimmy-kimmel-oscars-host-review-racism